Consumers are constantly bombarded with messages from multiple brands, across numerous channels; increasingly few messages get through and activated upon. This is a huge challenge for brand marketing.
The reality is that customers have preferences in terms of messaging channels used, depending on the content of the communication and many brands already have access to a vast swathe of detailed data on their customers but simply don’t use this to their benefit.
So the question is: what can you do about it?
Download this whitepaper to learn more about mobile messaging and actionable insights on how to: