A leading prepaid wireless provider was interested in providing greater value to their customers as a way to reduce churn. They recognized that an effective text messaging campaign could play a major role in increasing customer loyalty while encouraging customers to continue to use their products.
The client has used mGage’s technology and campaign management tools to send a variety of promotional and transactional messages. They include:
By using mGage, the wireless provider was able to accurately deliver timely information to their customers via a preferred method of communication. Some of the results included: