June 29, 2017

Prepaid Wireless Provider Reduces And Delivers Timely Information Churn Through SMS

A leading prepaid wireless provider was interested in providing greater value to their customers as a way to reduce churn. They recognized that an effective text messaging campaign could play a major role in increasing customer loyalty while encouraging customers to continue to use their products.

The client has used mGage’s technology and campaign management tools to send a variety of promotional and transactional messages. They include:

  • Time-sensitive SMS-based offers.
  • Purchase options for customers as prepaid account balances reach a rebuy threshold.
  • SMS links sent directly to mobile websites with data-centric offerings.

By using mGage, the wireless provider was able to accurately deliver timely information to their customers via a preferred method of communication. Some of the results included:

  • More than 50 percent reduction in subscriber churn rate.
  • More than three billion customer interactions delivered over 10 years.
  • More than 40 million interactions a month.

TOPICS: telecom,wireless

Mgage Administrator
Mgage Administrator / Administrator

Mgage Administrator is the Content and Partner Marketing Manager at LocalVox, the online marketing platform for local businesses. She is an expert in social media engagement and inbound marketing, and loves welsh corgis.

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