June 26, 2017

Mobile Messaging Generates More Than 8 Million Annual Purchases For Leading Retailer

Challenges:

One of the world’s largest retailers wanted to integrate mobile messaging into their existing marketing strategy. They were interested in sending high volumes of time-sensitive messages to subscribers to increase store traffic and participation in special events.

Solution:

The retailer chose mGage as their mobile messaging provider and to use Communicate Pro, our cloud-based, enterprise-level messaging platform. Using Communicate Pro simplified and strengthened their ability to manage messaging programs in a variety of ways:

  • Flexible API integrations allow brands to leverage information from external services such as a CRM or email platform.
  • Custom reporting features gave the retailer the ability to measure the ROI of all messaging campaigns.
  • The combination of mGage’s direct connections to all major US carriers and our best-in-class technology and infrastructure meant the retailer could feel confident that millions of time sensitive messages could be successfully sent in a short time frame.

The retailer’s acquisition strategy involved leveraging social media and online channels to add mobile opt-in contacts to their customer database. This was accomplished by sending personalized incentives based on relevant customer information – text messages that included upsell sweepstakes campaigns.

Results:

The retailer sent more than 150 million messages annually through mGage’s gateway. Their messaging resulted in growing their mobile opt-in database by more than 5 million and spurred more than 8 million annual online and in-store purchases.

 

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Mgage Administrator
Mgage Administrator / Administrator

Mgage Administrator is the Content and Partner Marketing Manager at LocalVox, the online marketing platform for local businesses. She is an expert in social media engagement and inbound marketing, and loves welsh corgis.

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