Industry News

Text Coupons are the Key to Unlocking Your Holiday Mobile Messaging Campaign

November 29, 2018

Mobile offers are an ideal way to drive online and in-store sales because your potential customer is never too far away from their phone. This explains why more people visit shopping sites from mobile devices than from computers to get their holiday shopping done. Record-breaking sales numbers are expected this holiday season with up to […]

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Excitement and Momentum Grows with RCS

November 26, 2018

RCS messaging continues to be the hot topic in mobile messaging, as evidenced by the prominence of RCS with brands and carriers at this year’s Mobile World Congress Americas event. mGage was able to spotlight its first-of-its-kind RCS healthcare solution at the show along with hosting a panel discussion where industry leaders were bullish on […]

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Six Key Questions on the Future of RCS

May 02, 2018

If you’re one of mGage’s partners, or even if you’re not, you have perhaps heard about Rich Communication Services (RCS) the next generation of text messaging. (The BBC recently described RCS as an “SMS replacement.”) mGage has created a dedicated RCS team to keep up with the latest and to support our clients in developing […]

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Texting Is Part of the Lifestyle of Most Older Americans

April 23, 2018

What lifestyle habits do millennials and people over 50 have in common? According to a recent study by the AARP, text messaging is a significant part of the lives of both demographics. Much like millennials, older adults are leaning on texting as a way to stay connected. In the survey, people over 50 were asked […]

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Why You Should Care About RCS Business Messaging

April 03, 2018

At the recent Mobile World Congress Barcelona 2018, one of the hottest trends was RCS (Rich Communication Services) business messaging. Google announced at the show that more than 50 global carriers in 40 countries now support RCS – a significant step forward in terms of industry acceptance, with another 50 carriers expected to launch RCS  before […]

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Managing Bank Accounts With Mobile

March 20, 2018

While mobile banking existed in Europe as early as 1999, it was not popular in the United States until the iPhone was launched in 2007. Today, consumers’ comfort levels have grown in proportion to the ubiquity of smartphones. A 2017 survey by the American Bankers Association said that mobile is the preferred banking method for […]

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Chatbots Offer Unique Benefits to Brands with Diverse Portfolios

March 14, 2018

Brands in many industries understand how chatbots can make their customer care more efficient and cost-effective by automating processes previously handled by live agents. The potential advantages from implementing chatbots are particularly high for brands with diversified business interests. Underlying chatbot technology can be tweaked to provide a wide range of customer care services across […]

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Major Clothing Retailer “Loves” Their Valentine’s Day Coupon Program

February 15, 2018

The Client: A major discount clothing retailer with more than 500 stores nationwide. The Challenge: The client wanted to increase in-store visits and sales over the traditionally busy Valentine’s Day weekend. In addition, the client was interested in building their SMS subscriber base as a way to promote future sales and special offers to a […]

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The Power of Mobile Coupons

February 12, 2018

The history of the coupon traces back to 1887, when Asa Candler offered free tickets for Atlanta residents to try his new beverage. Its name? Coca-Cola. An estimated one-in-nine Americans had received a free Coca-Cola by 1913, by which time the brand became synonymous with soft drinks. Things have changed since 1887. Instead of handing […]

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2017 Holiday Shopping Season Goes Mobile

January 29, 2018

The 2017 holiday shopping season was a major success for retail brands. According to MasterCard’s SpendingPulse report, Americans made purchases at a record pace, with sales jumping nearly five percent from last year for the period from November 1 to Christmas Eve. This is the largest increase by percentage since 2011, when the economy was […]

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